Brand identity for Willow & Fern spa - a luxury spa brand built around elevating simplicity. Customers of Willow & Fern can expect an experience that leaves them feeling fresh and grounded, connected with themselves and the earth.

 

The goal of Willow & Fern is to portray a luxurious, minimal, relaxing experience: approachable but exclusive.

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Early ideas of this brand concept explored a soothing blue color scheme, but ultimately earthy tones won out to portray health and vitality along with connection with the earth. The final concept utilized muted colors found in nature and paired clean, elegant serif and sans serif fonts.

 

Created as a practice project for coursework as a part of the Adobe Graphic Designer certification program.