Fuel Good Nutrition is a staple for your daily energy pick-me-up in Jasper, GA! Picture colorful, refreshing teas designed to give you lasting energy and a vitamin boost. From bright energy teas to meal-replacement shakes and more, Fuel Good is your local healthy hub! 

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Fuel Good's goal was to align their brand visuals with the existing brand they've established - rapport with the community centered around healthy treats and bright energy. Early concepts for this brand included additional vibrant color schemes and bolder fonts, but eventually we settled on a thin, minimal, clean font paired with a medium-bold sans serif. The star + bubble icon ties into the spark of energy and the various toppings and add-ons available in the drinks served.

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The Fuel Good brand is intended to feel elegant and exclusive, but a welcoming part of the community at the same time. The brand adheres to a retro-vintage feel and is often paired with checkerboard or early 00's iconography that evokes a bright, fun energy and a feeling of wellness and community.

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This brand design is currently in active use on the Fuel Good Nutrition instagram page (@fuelgoodnutrition) and in their brick-and-mortar shop located in Jasper, Georgia.