You're sitting around a table with 15 people who somehow are your closest friends in the world. They're bartenders. Chefs. Servers. Driven people who all have dreams that won't fit in this room - and yet they're here anyway. The table is full of splashed wine glasses. Menus, energy drinks, and stray vapes litter various corners of the space - messy but required. Someone near you is tearing parsley, someone else is folding linen napkins, and others are taking notes.

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I wanted Lineup (the podcast) to be an accurate reflection of what the service industry is actually like - doing the grunt work beside the people you love and hate the most.  Visually, I needed the brand to feel messy and imperfect, but also romanticized and captured on film. Deep reds like wine. A buttery yellow and a font that's timeless, but a little messy. A representation of the kind of irreplaceable community that (almost) cancels out the frustration of the industry. The feeling of being by nice things you need to know inside and out, but they aren't for you, and people who know you inside and out, and are for you. It highlights the contrast between greeting a coworker with "hey Janet, how are the kids?" and "you look hot today, here's a red bull, i love you."

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Conceptually, I wanted this brand to center around the idea of community. A bunch of friends sitting around a table, with podcast guests sharing their craziest industry stories and chatting about them. Just like a real lineup, I wanted the podcast to feel like getting down to business, while also getting sidetracked and sprinkling the conversation with a healthy dose of profanity. It's raw, real, unfiltered service industry. Welcome to lineup.