We know Taylor Swift loves making sourdough, but what if she had her own bakery?

​

Loaf Story was created as an exploration of this concept, harnessing the warmth of a fresh loaf of sourdough and the cozy, rustic colors of the fearless album. It features a main logo created from a playful font that feels handwritten, just like the notes Taylor attaches to her loaves. The goal for this brand was to capture a handwritten, personal-touch feel while still creating a polished brand (and using as many bread puns as possible). The concept is tied together with bread-heart imagery: a loaf with a heart-shaped score on top, two small loaves in the shape of a heart, and a wheat grain with a heart-shaped top.

​

Loaf Story is a warm, playful brand designed to make potential customers feel cozy and at home, like each loaf was baked with them in mind. Baby, just say yeast.

 

Created as a practice project.