A vintage store inspired by my father's love for thrifting (before it was cool and people just did it because they were poor).

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He likes to refer to his "collection" as just that, instead of a hoard of things he got just because they were free. I have to hand it to my dad, he is a resourceful fellow. His irl stash lies in wait for the day someone needs an oddly specific item and he knows just where it is.

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I wanted this brand to feel cozy, like walking into a vintage store run by a friendly old man and some kind of store pet that oddly looks just ilke him. A carefully curated selection of antiques, electronics, and things that almost work, and some clothes that are actually from the 90's and not just "90's style" on shein. 

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Genuine, cozy, and approachable to everyone. I also am loving the use of butter yellow and maroon in recent designs, so I embraced that and paired it with a pop of green and a mild blue.