A wrinkled recipe, generations old and stained with tomato sauce. Bits of cheese scattered around the room. The sound of laughter and the smell of dinner. That's the taste of Mom's Lasagna - hand-pulled in Italy and made with love.

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Mom's lasagna is a concept brand based around the idea of bringing freshly-pulled homemade pasta into everyone's kitchen. I wanted the concept to feel natural, homey, and simple, while still maintaining a retro-modern feel and adhering to clean, appetizing colors.