Wild Ivy is a digital marketing firm owned by Ivy Stoll, an expert in SEO, marketing strategy, and client conversion and retention. While the work she does is technical, she wanted this brand to feel very human - a contrast to the increasing ubiquitousness of work done by computers and AI in the marketing space. Ivy wants her clients to feel that their brand is in capable hands with her - both an expert in cutting-edge strategy and a human touch.

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The visuals focus on organic materials - a moth at the forefront with details from nature like flowers and foliage paired with stars and moons. We wanted the pieces of the finished result to look like a gallery wall when placed together.

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The iconography and illustrations are drawn freehand, to convey a slightly flawed, human-created image. The main font is whimsical, but polished and trustworthy, with swirls resembling vines as a nod to both the name and the imagery. The secondary font is handwritten and imperfect, tying back to a feel of human touch in an ever AI-commanded industry. The colors are vivid and eye-catching, intended to be paired with lightly muted or vintage-feeling visuals to draw the eye to the branding.